On April 1, 2027, Hitachi Construction Machinery Group will officially launch its new brand, LANDCROS. To smoothly advance the brand renewal and upgrade, and to clearly communicate the brand update to customers and the public, strengthening market awareness of the new brand, effective from the date of this notice, we will be adding LANDCROS brand logos and service QR code nameplates to some machines already bearing the Hitachi Construction Machinery brand logo.
The new LANDCROS brand logo symbolizes the fertile land, prosperous cities, and a bright future, embodying our long-term vision for sustainable development; it represents Customer Reliable Open Solutions, highlighting our customer-centric approach and commitment to becoming a trusted partner providing open and innovative solutions.
The additional LANDCROS brand logo and service QR code nameplate content is as follows:
Additional LANDCROS brand logo to the exterior of the cab;
Diagram of placement:
